Alright everyone, dad just came home from his long week of writing manuals and it seems and I’m getting reports from the babysitter (@anon14959390) that things kind of got out of hand here.
@cba123 – I’m going to have to ask for your allowance back and I’m pretty sure I’m going to have to ground you for a couple days with no Netflix and give you a Snickers or something – dang… I don’t think I’ve ever met an angry Canadian before, so I’m not sure what to do here – you open for a hug over the internet?
Anyway, I had my rebuttal all typed up and ready to go, guns blazing, but decided against it as we’d just just go tit for tat and it would just not be productive.
So, rather than blasting back with a thesis statement as to what we did wrong, I’ll just say sorry – we’re trying our best here and yeah, things are oftentimes out of our control but in the end, we try to make it right.
Will there be disappointment and committee’s that determine whether or not a sale is, “messed up” or not? I guess so.
Will we be put on blast for screw ups? Nothing a hug can’t fix.
All kidding aside, thanks for the feedback on this – we’re definitely excited about the sale and look forward to letting our Canadian friends know what we’re putting together next week, closer to Black Friday.
Black Friday Deal Inspiration
I do however, want to explain the reasoning behind the BF sale as there was a method to the madness:
The inspiration for this deal came from the fact that we are launching an smart bulb line. One of the major gaps in the smart home industry is the fact that people either choose smart bulbs or they choose smart switches and there’s typically no way for them to communicate effectively. A lot of people start with smart bulbs and then realize that if power is cut to them, they are useless. This leaves a choice – do I keep my smart bulbs and put tape over the switches or do I, “upgrade” to switches and get rid of the bulbs?
The ladder is a tough pill to swallow as color smart bulbs are pretty sweet. So, the search for a smart switch that can control bulbs ensues and hopefully people stumble on our switches.
However, since most bulbs are Hue (ZigBee) there are limitations with our switches in how it can communicate effectively with the Hue bulb (as our switches are Z-Wave and Hue is ZigBee), so the user experience isn’t the greatest. We wanted to solve for this by launching a Z-Wave line of bulbs that can be directly associated with our switches so that they can be dimmed up/down in real time, change colors, etc – all from the switch.
The challenge, however, is that there are so many RGBW bulbs out there – how do we get our message out about what these bulbs can do and what problems they solve for?
Do we offer bulbs at a discount? Likely not going to work as we’d never be able to compete via pricing and still, we’d have to communicate our message (that the switches and bulbs work together) effectively, which is also next to impossible to do by Black Friday.
So, as we collectively scratched our heads, we came up with the idea of giving them away for free with our dimmers that would launch. This would be the perfect way to show that these work together and also get them out into the market to hopefully have people talk about them (rather than hoping they’d buy the bulbs and maybe talk about it).
We as a team thought this was an amazing idea and killer deal (still do) and we’re excited to share it with you (still are)!